Evangelize and execute innovative product marketing strategies to launch product releases, promote and market unique product capabilities
Lead strategic product positioning efforts to effectively articulate core product value proposition and differentiation vs the competitive landscape
Organize and coordinate multiple stakeholders from Marketing, Product, Engineering, Information Development, and Sales to deliver projects on time with high quality and precision.
Sales and Partner Enablement: Equip the sales and channel teams with the tools and marketing assets they need to be successful, including competitive insights, battle cards, presentation decks, use case videos, and product demos.
Product Launches: Work with cross-functional teams and drive the launch of new products or features.
Competitive Analysis: Stay updated with market trends, competitor products, and customer needs to inform product and marketing strategies. Ideate on ways to increase Cyware’s market opportunities in the threat intelligence platform/sharing, security orchestration, automation, and response (SOAR), incident response and cyber fusion space
Collaboration: Work closely with product management, sales, and other stakeholders to ensure alignment on product messaging and priorities.
Manage and execute the creation of timely, high-value marketing assets in support of product releases, corporate communication, demand generation, and sales outreach.
Be accountable for measuring and reporting on the effectiveness of the product marketing assets deployed.
Maintain knowledge of marketing trends, developments, and best practices, and perform market segmentation, targeting, and positioning across the solution set and OEM tool integrations as required.